The Most Important Camera Gear


Over the years I have given countless lectures at conferences, dealer events, or tradeshows. I really enjoy these events as it gives me the opportunity to share my photographic knowledge with you and your excitement and appreciation is very rewarding….but I am frustrated by a segment of photographers who hyperfocus on gear.  This is somewhat understandable because after a lecture I am either behind my own booth or at the Sigma lens display booth.  While gear plays a role in photography, those that focus on it are missing the point. The most important piece of camera gear is you!  

IMG_6198 copy

I know this as fact because in the last 25 years I have seen some of the “best” equipment in the world capture some truly awful images.  “Great Gear Abuse” or GGA is rampant all around us. Many pro photographers, including me, are a bit guilty in perpetuating the gear myth with our “What’s in My Bag” posts.  As soon as I finish writing this, I am putting a link to this at the top of my gear page.  Why?  People focus on the wrong thing.  If you look at DXO Marks website (the “authority” on lenses), you can see all the sharpness rankings etc.  As a Canon body user (two 1D Mark 3’s) I was a bit shocked to see not one of their lenses make the top 100+.  I was awfully proud when I saw quite a few Sigma lenses on that list.  Now don’t get too excited Nikon users… I dug deeper into the numbers…over 30 pages in……most lenses were still very good and you need a lab to see the difference in quality.  As a matter of fact, I would love to see the people who hyperfocus on gear/lenses point out the differences of sharpness in an image in a blind test.  My guess would be that they would fail miserably!

IMG_6135 copy

As a member of the Sigma Pro Team, I often get the opportunity to test lenses.  About a month ago a package arrived at my door (it’s always Christmas at my house).  Inside, was a Sigma 18-300mm lens… know….the light all in one travel lens that most people get when they first start doing photography.  I was a bit stunned and asked what I was supposed to do with that?  The response was actually eye opening… me how good you really are and back up your belief that gear doesn’t matter.  I like challenges so I took it upon myself to use that lens in depth on my trips.  Why?  Well, the economic fact is many of you can’t afford the more expensive lenses.  Heck, I couldn’t when I was first starting out.  How can I look you in the eye and talk about gear when I couldn’t show you some images with that lens that I was proud of? All of the images in this blog post were taken with that lens hand-held.  I used a borrowed Canon 50D body and only the pop up flash for the macro type images of the flowers and butterfly.  I think, they are just as good as anything I produce with my Sigma 150mm macro lens.  Was it as easy?  No.  I had to think more about the lighting and conditions when I was using it…but it performed more than admirably for an all in one budget lens and it is very light!

IMG_6825 copy

Stop obsessing over gear and focus on composition, lighting, and the technical aspects of capturing an image.  High end gear, while nice, is only a tool and can never replace the real key to a successful image…..and that is you.






Bob Wells - I’m reminded of something I read in one of Galen Rowel’s books; one time he was only getting mediocre pictures and so he started to think he needed new gear. But then he remembered that same camera had taken so many fantastic pictures and that the difference wasn’t the camera, it was him.

Soon he was back to taking great pictures.

I’m looking forward to seeing you in March in Sarasota! I can’t wait to see the images I get then!

Can I ask for a topic for a blog post? How do you carry your camera gear on the airlines? Not being a pro this is going to be the first time I want to take it all with me and I’m wondering about the best way?


admin - Hey Bob, Galen Rowell was a huge idol for me when I was starting out. One of the few pro’s that I actually followed because of his beliefs, work ethic, and skill. The world lost a great one too soon.

As for the blog post….sure….but the easy answer is that airlines are getting tough. I wish they would end this nonsense and just start charging for carry on….they do for everything else so what the heck! I find I am shipping my gear more often now. Pelican case, insured, via FedEx. Expensive but part of doing business. Most hotels accept them if you have a reservation….or if you are going to a big town… can pick it up at a FedEx location. I never ship any camera gear with the airlines. Accessories and other non-essential items….but not gear. It goes carry on.

I have a few airline stories….so it will make a great blog post… the meantime….cal or email me if you are having trouble for that trip!

Ann Marie Proud - I came across your name as I was planning my trip to Yellowstone. I was thinking of doing a photography class, workshop, etc. during my stay. Anyway…I just need to say how captivating your photos are. Just when I thought that I wasn’t worthy (lol) of hanging with you and your other workshop particpants and instead find a group of novices that wouldn’t be put off by my camera lens size…I read this blog and it pumped up my self-esteem (a little). But you’re right…I have to pat myself on the back and realize that I do know how to set up shots, although my technical knowledge needs a lot of work 😉 So with that…I will keep on shooting!

Again, your work is incredible. What a great job you have!

Roman - Hi Ann Marie,

Too many photographers focus on gear. I continue to learn a ton in this craft…….I have been photographing for over 28 years! It is a great job especially when you compare it to being a union carpenter for 25 years. Roamin’ with Roman is entering its 13 year……so I guess you could call me a 12 year overnight success!

Thanks for the kind words and check out the lecture schedule as I will be at the PSA photographic conference out there in late Sept. and early October giving both a keynote lecture and leading workshops for the organization.

Your email is never published or shared. Required fields are marked *